BoldCare: Why we Invested?
What is BoldCare?
Founded by Rajat Jadav, Rahul Krishnan, and Mohit Yadav, and joined by Bollywood superstar Ranveer Singh as Co-founder, BoldCare is a digital-first health and wellness brand dedicated to men’s well-being. The brand addresses key concerns like sexual wellness, daily health, and hair care, offering a range of products that includes condoms, delay sprays, biotin supplements, and hair growth serums all formulated with scientifically backed natural ingredients. BoldCare’s products are not only comprehensive but also discreetly packaged, helping men address sensitive health issues without embarrassment. In line with their commitment to holistic wellness, BoldCare has recently expanded its focus by launching TryBloom for women, demonstrating their dedication to providing wellness solutions for both men and women
Industry Insights
The Indian sexual wellness market, valued at $1.36 billion in 2023, is expected to grow at a steady 5.8% CAGR. Products like condoms, lubricants, and delay sprays are driving much of this expansion, creating significant opportunities for brands to offer modern solutions. The need is clear: more than 90 million Indian men face sexual health issues, yet access to specialized care is limited, with a staggering ratio of 25,000 men per specialist in major cities far worse in smaller towns and rural areas. This highlights not only the demand for sexual wellness products but also the gap in access to professional care and high-quality solutions.
Beyond sexual wellness, hair loss is another widespread concern, affecting 66% of men under 35 in India. The demand for specialized hair care products, including shampoos and hair growth serums, is growing as more men seek solutions tailored to their needs.
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Consumer Insights
When we evaluate potential investments, one of the key factors we consider is how a brand connects with its audience. BoldCare resonates deeply with India’s younger generation, particularly Millennials and Gen Z, who are increasingly more open about addressing their health concerns. This demographic is not only more likely to seek solutions for sexual wellness and hair care but also values brands that understand their needs.
By partnering with Ranveer Singh, BoldCare has brilliantly captured the essence of confidence and boldness that resonates with today’s youth. His association with the brand helps break down the stigma surrounding men’s health while encouraging a more open dialogue.
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Why We Invested?
BoldCare stands out with its holistic approach to men’s health, offering a comprehensive range of solutions from sexual wellness to hair loss treatment, all backed by scientifically proven formulations. This commitment to safe and effective products resonates with the growing consumer preference for brands that prioritize overall wellness. With over 600 million Millennials and Gen Z individuals in India, BoldCare is well-positioned to serve a vast, underserved market. These younger consumers are more open to discussing personal health issues and are drawn to brands that reflect their values of confidence, self-expression, and openness. Adding to its appeal, BoldCare’s digital-first approach ensures discreet access to sensitive health products, which is vital in a society where topics like sexual health or hair loss are often considered taboo. By providing a private, convenient solution, BoldCare empowers men to take control of their health without facing societal judgment. With their innovative, discreet solutions and strong connection with younger consumers, they are poised to disrupt the market and break down the barriers that have long prevented men from addressing their health concerns.
At GCCF, we’re proud to support BoldCare as they break down barriers in men’s health, offering innovative, discreet solutions that resonate with a new generation of consumers. We believe their bold approach will revolutionize the way Indian men care for their health—confidently and without fear.
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