Emomee: Why we Invested?
What is Emomee?
Founded by Pooja Jauhari, Varun Duggirala, and Suraksha Subramaniam, Emomee is a brand that specializes in creating interactive, emotion-focused toys and experiences designed to promote emotional intelligence in children. Through a unique blend of play kits, engaging stories, and insightful parent prompts, Emomee provides tools for both children and their parents to connect on a deeper, more emotional level, helping to foster self-awareness and empathy from an early age.
Industry Insights
India’s toy market is currently valued at $1.75 billion and is expected to grow at a steady CAGR of 4.9%, reaching $2.08 billion by 2028. This growth is driven in part by India’s large child population and increasing awareness around child development among urban families. As more working parents seek educational and emotionally enriching toys for their children, Emomee is perfectly positioned to meet this demand.
On a global scale, the educational toy market has traditionally focused on developing cognitive intelligence (IQ), leaving a significant gap when it comes to emotional development (EQ). Emomee fills this gap by offering products that go beyond traditional learning to help children understand, recognize, and manage their emotions—a vital skill that can shape future leaders.
.jpeg)
Consumer Insights
At GCCF, we’ve noticed a significant shift in consumer priorities when it comes to children’s education and development. Today’s parents, especially in urban settings, are placing a growing emphasis on social and emotional learning (SEL), which is reflected in the National Education Policy 2020. This policy highlights the importance of holistic education that nurtures all aspects of human development, including emotional well-being.
Emomee’s products are designed to tap into this growing need. Studies show that 80% of parents and educators observe improved emotional understanding and social skills in children who engage with emotion-focused toys. These toys, combined with engaging content, help children retain valuable emotional lessons and apply them in real-life situations.
By integrating emotional intelligence into everyday play, Emomee is creating a new category within the educational toy market one that goes beyond academic learning to shape well-rounded, emotionally intelligent individuals.
.jpeg)
Why We Invested?
Emomee stands out in the toy market with its focus on emotional intelligence, differentiating itself from traditional brands that primarily emphasize cognitive development. By blending toys, interactive stories, and parent-child engagement, Emomee offers a holistic approach to nurturing emotional skills in children, addressing a growing demand for emotionally enriching experiences. Their innovative use of storytelling creates playful scenarios where children can explore emotions, solve problems, and develop social skills while encouraging parent-child bonding through shared learning. With 35.9% of India’s population in urban areas and an increasing interest in educational toys that go beyond cognitive learning, Emomee is well-positioned to capitalize on the evolving toy market and rising awareness of social and emotional learning (SEL), making it a potential leader in this space. The stage is set for Emomee to bring a new wave of products that empower children to become emotionally intelligent individuals.
At GCCF, we’re excited to support Emomee as they continue to revolutionize the way children learn, play, and connect with their emotions—helping to shape the future leaders of tomorrow.
.jpeg)